JIM HOWARD: Jim Howard defined the art of fashion illustration
during the 70s, 80s and 90s. His highly admired
work graced the advertising campaigns of Americas top department
stores, cosmetic companies and advertising agencies. Instantly
recognizable, Jims style was realistic and yet totally expressionistic,
too. Deep, dramatic shadows, meticulous rendering of fabrics,
plus an amazing blend of freestyle sketching and careful attention
to details made every one of his illustrations into a memorable
piece of art.
Jim Howards
career trajectory was a steady, sure-fire rise to the pinnacle
of glamour but it began far from the fast lane when he was born
in Sterley, now a ghost town in the Texas panhandle. He immodestly
jokes that he was the best coloring book artist in West
Texas. Jims first formal training was at a junior
college and then he earned a Bachelor of Fine Arts degree at
the University of Texas.
Goodfriends,
a store in Austin, was Jims first job. He dressed windows
and drew the ads but that was cut short by a two-year stint
in the Army. He returned to Texas and took his portfolio to
Neiman Marcus in Dallas, one of the worlds most prestigious
stores, where he remained for four years. Next step up the ladder
meant a move to New York City where Jims list of freelance
clients reads like a Whos Who of fashion retailers: Bonwit
Teller, B. Altman, Marshall Fields, Garfinkels,
I. Magnin, Dillards, Bon Marche and others. It was when he was
hired by Bonwit Teller in 1976 that his now-famous, dramatically
lighted style really locked-in. I had done a small painting
with lower, footlight-type lighting...I did a sample drawing...the
first ad was a bow to the dawning space age world and the more
traditional, great symbol in the New York Harbor, the Statue
of Liberty. Jim then moved on to work for Bullocks
in Los Angeles for ten years.
After leaving
the illustration world, Jim moved to Santa Fe where he painted
and showed in a few galleries. Next, it was on to Albuquerque
where he became active in the theatrical scene, acting as well
as designing sets and costumes and from there, to his present
home in Denver.
Jim Howards
work, fine art and commercial illustrations, has garnered many
awards and been exhibited in museums and galleries from New
York to Chicago, from Texas to Taos. Recently Jim was invited
to donate 39 of his works to the permanent collection of Boston's
Museum of Fine Arts.